Sunday, September 13, 2015


NYFW HQ at 451 West 14th St

Wrought with wardrobe wonders, this weekend signifies the peak of Fashion Week in NYC. While brands, buyers and media outlets acclimate to core changes (e.g. new management, live streaming technology, limited show access, etc.), select sponsors pop up in venues that welcome both show-goers and the general public. Set in the Meatpacking District, NYFW HQ launches a lounge and event space serving sips, hosting event series and housing art installations. Across the street, Chanel debuts its Boyfriend watch via white-walled exhibit. Other NYFW pop-ups this weekend include 29 Rooms, celebrating the 10th anniversary of Refinery 29, and Tumblr's pop-up at Lightbox. Keep reading for more on the events...

Sit in the lounge and watch the shows, Live or send a card from Papyrus! 

Rundown of Fashion Week/end popup venues and locations:

NYFW HQ // 451 West 14th Street
SEP 11 - 15 // 12PM - 6PM
As the official headquarters of NYFW, this venue provides a lounge area where visitors can view live streams of fashion shows and enjoy free sips provided by Illy and Argo Tea. Write and send a letter, courtesy of Papyrus and enjoy hair styling by Tresemm√©. Ongoing Speaker Series and art installations are available for show-goers and the general public. 
More information here

Chanel #MeetMyBoyfriend Popup // 446 West 14th Street 
Sep 11 - 13 // 11AM to 8PM 
Chanel introduces its Boyfriend watch collection via pop-up. Swing by for sips and temporary tattoos, and try on pieces from the new watch line. 

Tumblr's Pop Up // The Lightbox 339 W. 38th St.
Sep 11 - 13 // 10AM - 5PM
Visit Tumblr's pop-up, which Introduces a capsule collection of 10 indie designers. 
More information here

 As a show sponsor, Tresemme is providing free hair services!

 Speaker Series and other events at NYFW HQ 

Installation by Blaine Halvorson

Across the street, visit the Chanel #MeetMyBoyfriend Pop Up

The Boyfriend watch--exquisite and long-lasting, just like a boyfriend!

 Try and tell...

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