A mysterious outer entryway to the Glade Boutique, 408 W. 14th St. ; a pop-up that sells feelings
A medley of Orange + Green Tea + Marine Water + Fresh Greens + Crisp Ozone mixes with hints of Rose, Violet, Jasmine, Muguet and Magnolia to make Sunshine Showers, a scent capturing "the essence of an invigorating day under the sun" [source: Glade promotional materials]. Created to evoke feelings of "limitless," Sunshine Showers joins Poppy Groove, Honeybee Rhythm and a host of other fragrances at Glade's pop-up scent boutique. While exhibits traditionally emphasize the visual, Glade's #FEELGLADE popup departs from the norm, offering visitors a truly sense-sational experience. Keep reading for details...
Mysterious outer entryway
Pairing smells and sentiments, fashion designer Pamela Dennis and architectural designer Stephanie Goto collaborate with Glade to develop a scent filled utopia with both decorative and interactive elements. Easy escape from the bustle of New York City can be found in the "Feelings" lounge, Scent Lab and 5 specially themed immersive experiences (complete with photo ops unlocked by an RFID card). With guidance from the concierge, guests are introduced to each space and asked to allow the aromas to drive a super-sensory experience.
Comfy " Feelings Lounge," complete with curated objects relating to the inspired scents. Are you ready for relaxation?
Without a heavy emphasis on branding and selling, the Glade Boutique provides visitors an unprecedented venue to relax, enjoy and explore the sense of smell. Visit the Glade Boutique located at 408 West 14th street anytime M-F (11AM to 8PM), Sat (10AM to 8PM) and Sun (11AM to 7PM) until December 23rd. Be sure to stop into each of the 5 themed scented rooms--Anticipation, Relax, Flirty, New + Fresh and Energize. If you go, let us know what you think in the comments below!
Space design by interior and architectural designer Stephanie Goto
Sample assorted scents in the Scent Lab!
Mosaic wall of scented candles
Hallway to 5 special immersive experiences
Themed scent experiences await behind closed doors--Anticipation, Relax, Flirty, New + Fresh and Energize
"New + Fresh" room, inspired by clean linen scent
"Flirty" room with dresses, inspired by Blooming Peony and Cherry scent
"Relax" room with sand and sunset, Inspired by Hawaiian Breeze
Sun + sand await...
"Energized" Room with four Oculus Rift stations, inspired by Red Honeysuckle Nectar