Ekocycle graphics on 5th Avenue
Graphics wrapped around the Coca Cola building on Fifth Avenue purposefully promote products made from recycled bottles and cans. United under the slogan Let's Make More With What We Have, the Coca-Cola Company and recording artist will.i.am collaborated to form Ekocycle, an independent brand focused on "helping consumers recognize that items they consider waste today may be part of a lifestyle product they cause use tomorrow" (Coca-Cola 2011 press release). Since inception in 2011, Ekocycle has partnered with Dr. Dre on headphones, Case-Mate on smartphone cases, New Era on caps and most recently Levi Strauss on jeans (available April 2013). It's always nice to see charitable corporations wading into the fashion world--and trying to do it stylishly and sustainably.