CELEBRATING THE SERPENT- Bulgari's SERPANTI COLLECTION

Bulgari Flagship on Fifth Ave.,wrapped in a lit serpent

Happy Chinese New Year! To celebrate the first day of the Lunar New Year and the arrival of the year of the snake, Bulgari opens a retrospective featuring its archive of serpentine pieces at the Fifth Avenue New York flagship. From today until March 6th, one of the world's most iconic jewelers is giving the public a rare view into its collection of Serpenti watches, jewels and jewelry. On the front facade, a lit installation designed by artist Fabien Illou marks the spot of Bulgari: Serpenti Collection. Guided tours are available Tuesday through Saturday. Keep reading for a peek at what's on display...    

One of Bulgari's Fifth Ave. windows

The snake is the 6th of the 12 animal signs in the Chinese Zodiac. Those born in the year of the snake are said to have distinguishable charm and clever acumen. However, sometimes well spoken words may disguise deceptive motives... Of the 12 animals, the snake most closely resembles the dragon--the most powerful and lucky of the zodiac animals. Therefore, it is sometimes referred as "little dragon. Happy Year of the snake and all the best for a healthy, successful and prosperous 2013!

Serpenti bracelet-watch circa 1968 // Serpenti bracelet-watch circa 1967 (image credit: French Vogue)

Serpenti bracelet-watch in yellow gold // Serpenti bracelet-watch w/black sapphire face & 4.12 karat diamonds (image credit: French Vogue)

Bulgari storefront Fifth Ave.