Wednesday, December 5, 2012


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Dance of the Nutcracker & Sugarplum Fairy in front of store windows 

With bold colors and a festive spirit, Paul Olszewski and the Macy's design team crafts a collection of windows juxtaposing the most iconic elements of Macy's with recognizable hallmarks of the holiday season. Themed after "The Magic of Christmas" and carrying traces of "Make-a-Wish" (both the theme and the charitable organization), tourists and townies alike are attracted to the spectacular displays that make New York a bit merrier this time of year.   

Flip through the Fashion Revolution!

Of course, fashion plays an important part in Macy's history--the retail giant started out selling and producing made-to-measure clothing in the late 1800's. This window commemorates fashion over the last decade and features an interactive element where anyone can flip the pages to mix-and-match outfits! The miniature Statue of Liberty and Ironworkers statue in the background add a familiar touch...

Scenic snapshot of Macy's signature Thanksgiving Day parade

One of the more memorable occasions, the Macy's Thanksgiving day parade has been an annual event since 1924. A festive Marionette gracefully guides a float in this window. Amazing, how familiar floats resurface year to year, with some new faces mixed in!  

Many wishes made and granted, courtesy of Macy's in partnership with Make-A-Wish!

Along with the overall idea of "Believe," Macy's partners with the Make-Wish Foundation to highlight some of the wishes made and granted. In this season of "giving" and "believing," it's a nice touch to see the different ways wishes do come true! Santaland rounds out my take on the Macy's windows, paying tribute to both Santa and the wooden escalators that still run inside the Macy's at Herald Square. 

Wooden Escalators--a remnant of the past. 


  1. Oh, I feel like I've entered a magical land. Love these pictures. It has always been my dream to spend Christmas in NYC!

    1. Thanks! You should visit one year--The windows are worth it!


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