My experience with trade shows is often short-lived and edged with disappointment. Perhaps it's the typical toe-to-toe proximity of booths, overwhelming crowds or the constant hustle of exhibitors. Fortunately, the founders of (capsule) have discovered a refreshingly new way of producing fashion trade shows. With elements of community and cohesiveness, each brand is set up like a small boutique and embraces the common areas embedded in the floorplan. Among the talented crop of emerging designers, have a look at a handful of my favorites....
Linda Farrow + Neiheiser & Valle at the BOFFO space, Pier 54
Bright lights, sunglasses
and lightweight gold beams complete an indoor mirrored beach--the handiwork of
BOFFO's latest pairing of Linda Farrow and architects Neiheiser
& Valle. Protesting the dark and snowy days of winter, the exquisite sunglass
designer and innovative architects have
created an artistic installation that tests the boundaries of minimalism and balance. Part artistic installation, part eyewear boutique, the pop up--inside a shipping container parked at Pier 54--showcases Farrow's current line as well as collaborations with Oscar de la Renta, Jeremy Scott, Alexander Wang and others. Take your pick from the vast selection, poised delicately on beams held in place by piles of loose gravel. Hurry by, as the temporary retail space will fold on Christmas eve.
Moscot at the corner of Orchard and Delancey in the Lower East Side
Wire frame aviators complete a sophisticated, suave look any sweltering sun-filled day! The bald and mostly "Mr." mannequin heads in the windows of Moscot's new location sport stoic stares and stylish spectacles. Opthamology contraptions and photographs in the windows invite passersby to pause and take a second glance at the old wares that adorn Moscot's new digs at 108 Orchard street. Crafted with downtown styling and delicate precision, Moscot makes summertime sunnies seem suitably spontaneous.
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