My experience with trade shows is often short-lived and edged with disappointment. Perhaps it's the typical toe-to-toe proximity of booths, overwhelming crowds or the constant hustle of exhibitors. Fortunately, the founders of (capsule) have discovered a refreshingly new way of producing fashion trade shows. With elements of community and cohesiveness, each brand is set up like a small boutique and embraces the common areas embedded in the floorplan. Among the talented crop of emerging designers, have a look at a handful of my favorites....
The Independent Mindset, a (capsule) discussion w/Jill Wenger, Jennifer Mankins and Steven Alan, moderated by Lauren Sherman @Pier 94
Even the most distinguished designers travel down a pivotal path leading to a 'moment' or THE opportunity for which he or she can credit today's success. In an effort to connect talented emerging designers with attentive boutique buyers, (capsule) hosts periodic trade shows in multiple cities, highlighting a curated selection of independent talent around the globe. From February 22nd to 24th, NYC's Pier 94 has become the premier marketplace for buyers to stumble on the new 'it' designer, acquaint themselves with new contemporary concepts and experience the Fall 2015 collections from "the best high-end, progressive brands and directional, independent designers" [source]. To kick-off the 3-day event, (capsule) invites Jill Wenger (Owner, Totokaelo), Jennifer Mankins (Owner, Bird) and Steven Alan (Founder, Steven Alan) to converse with Fashionista's editor-at-large Lauren Sherman about the art of fashion retail and succeeding with an 'independent mindset.' Keep reading for discussion highlights and more on (capsule)...
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