To New York with Love Holiday Windows at Bergdorf Goodman showcasing 7 local institutions; New York Philharmonic
In a surprising twist, management's favorite phrase--"sustainable competitive advantage"--migrates beyond the boardroom and into casual conversation on transformative marketing strategy. A couple weeks ago, my friend Juliana invited me to a talk hosted by Consumer Dynamics called the "Amazon Effect." In rapid pace, the tides of influence have turned, empowering small businesses in a world once-dominated by corporate commercialism. Where big brands can buy celebrity support, small ones directly reach individuals through manufactured "credibility" generated by bloggers, vloggers and social media. While completing last minute preparations this week, have a look at Bergdorf Goodman's holiday windows, highlighting seven NY cultural institutions. Inside, one-of-a-kind cultural experiences and exclusive gifts are on offer, with a percentage of proceeds donated...
The New York Botanical Garden; Art by Burke & Pryde studio
New York Historical Society
American Museum of Natural History
Museum of the Moving Image
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