ETSY POPS UP @ MACY'S

 Etsy pops up at Macy's Herald Square, 34th Street NYC

To extend the scope and scale of homegrown talent, the wholesale handiwork of 8 Etsy artisans land 'IRL' (in real life) at Macy's One Below on January 27th. Past the food court and around the corner from junior's apparel, a selection of 57 traditionally 'online only' items pop up in an edited on-site endeavor between big box mega-retailer Macy's and out-of-box e-tailer Etsy. The fleeting, themed collaborative space is the newest addition to the year-old, radically transformed, 53,000-square-foot cellar at Macy's Herald Square flagship. New brands will rotate every 6-8 weeks as Macy's and Etsy consider a prolonged partnership. Keep reading for a look inside...

ETSY FOR EVERYONE!

Etsy Holiday Shop at 131 Greene St., open from Thurs. 11/29 to Sat. 12/8

Nestled on Greene St., at the edge of the holiday shopping bustle, the Etsy Holiday pop-up adds a measure of comfort and "home" to the traditional commercialized retail scene. Featuring a specially curated selection of handmade style and goodness, an abundance of unique items are available for pick-and-purchase until December 8. Between friendly staff, well-crafted merchandise and fantastic freebies, Etsy successfully (and generously) imparts a little holiday spirit on everyone who walks in.