Community Tag Wall inside the Bleacher Report + KITH #BR99 popup
What do Wayne Gretzky, Warren Sapp, George Mikan, the corner bodega and rapper Papa Joe have in common? Shopping, sports, social media and street style synergize in #BR99, a Soho popup between digital media outpost Bleacher Report and streetwear brand KITH. Born to be a 'brand experience,' #BR99 represents Bleacher Report and the 'branding' of fashion; the number '99' honors the jerseys worn by jocks and points to the savings spent at 99 cent bodegas. Keep reading for a looking inside the popup...
