Sunday, June 26, 2016


Community Tag Wall inside the Bleacher Report + KITH #BR99 popup

What do Wayne Gretzky, Warren Sapp, George Mikan, the corner bodega and rapper Papa Joe have in common? Shopping, sports, social media and street style synergize in #BR99, a Soho popup between digital media outpost Bleacher Report and streetwear brand KITH. Born to be a 'brand experience,' #BR99 represents Bleacher Report and the 'branding' of fashion; the number '99' honors the jerseys worn by jocks and points to the savings spent at 99 cent bodegas. Keep reading for a looking inside the popup... 

Artifacts from past games

Art and Artifacts sparsely line the white walls at 79 Greene St. The exhibition space is quickly followed by a shop space, a tag wall and "social customization lab," which invite guests to partake.For sale are the KITH x BR99 July 4th capsule and one-of-a-kind pop up offerings. Upstairs, take a minute to sit and relax, or try your hand at foozeball or digital football. The popup runs until June 30th; Stop by for treats by Kith and listen in on nightly panel discussions. Leave your mark on the tag wall on your way out! 

On sale is the Kith July 4th capsule collection

 Kith #BR99 popup merch

 Dunk it!


Social Customization lab

The Lounge

79 Greene St.

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