Wednesday, October 24, 2018


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Prada at Bergdorf Goodman

Revisiting the slogan "Good design is good business," IBM, Apple and other top tier corporations swear by design's strategic value. Beyond creative conceptualization, augmented aesthetics are the ultimate drivers of success. "Design" broadens the horizon of inclusion--whether via a-gendered bathroom icons, handicap friendly-products (like this) or branded slogans that incite reaction from both supporters and opposers (like this). Most consumers are naturally woo-ed by "pretty" things; add an element of practicality and a well marketed message to create prime products. This week's windows at Bergdorf's continue the conversation Prada started all down Fifth Avenue--from the Prada Store to Saks and Bergdorf's! Keep reading to see more...


@Prada Fifth Ave, NYC

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