#TOMMYNOW at Pier 17/ South Street Seaport
The stars and stripes of Tommy Hilfiger's America-inspired attire saturate South Street Seaport with upbeat enthusiasm. Tornado accompanies a 40-foot ferris wheel, a nail bar, a fake tattoo parlor and assorted activities to promote Tommy Hilfiger's new collaboration with Gigi Hadid. A day after the SS17 women's runway show, the carnival continues at Pier 17. Keep reading for a look inside...
Entrance to #TommyNow at Pier 17
The red white and blue of Tommy's signature combination resound with brilliance, both with literal and figurative emotives. What better setting for a momentous introduction, than the heart of fashion-friendly New York City? Hilfiger and Hadid's see-now-buy-now collection is unleashed amid a mixed crowd of 2,000 celebrities and commoners, against the City's sparkling skyline on September 9th. The new collection is available for public purchase via the 4 popups embedded in the carnival through 9PM September 10th.
Tommy Vintage shop
Hadid's West Coast spirit, sporty chic and rocker glam resound in #TOMMYNOW. The silhouettes are wearable, comfortable and align with Hilfiger's nautical aesthetic. Of his production, Tommy notes that "it's going to be a multimedia extravaganza, breaking all the rules and being disruptive in the fashion business. It's sort of a revolution in the fashion industry to create an event that is really not a traditional runway show and it is all about 'buy now wear now,' designed by a model for a designer" [source].
What a fun ceiling
#TommyxGigi collection tops
Games for all
One of many food stands