Saturday, February 21, 2015


Prada Flagship, Soho NYC, the first stop for Miuccia Prada's Iconoclasts installation

Disco divas don sassy socks and marvel-worthy maryjanes in a show of club-goer revelry at Prada's Soho flagship. Until February 22nd, reflective fuchsia flooring and fashionable fiberglass mannequins surround visitors in a discotheque where sporty chic meets delicate extravagance. This fashion season, designers salute the seventies and Miuccia Prada invites 3 notable costume designers to interpret her spring collection through #PRADAICONOCLASTS installations in New York, London and Paris. Keep reading for a look inside...

 Hanging high on a gilded swing

Confident that costume designers define characters and create ambience, Prada commissions Michael Wilkinson and his partner, architect/set designer Tim Martin, to create the third installment of The Iconoclasts. Given utmost freedom, the pair create a fabulous frozen fete dusted with sequins, silk and fur. Mannequins clad in Prada's current collection, original designs (made from excess fabric) and pieces from the archives are arranged in party clusters and topped off with 35 wavy wigs (handmade by Charles LaPointe).

Haute hair, short shorts and fashionable fur

Since 2009, Prada has engaged customers in an artistic conversation between fashion, freedom and feminity. For its final weekend, come join the party and view the Iconoclasts at 575 Broadway. On February 20th, an installation by Arianne Philips will debut at the Prada Old Bond Street to coincide with London Fashion week and a third in-store exhibit will open at the Rue St. HonorĂ© in Paris on March 6.

Stylish in sparkles

Male and female fashions

Fur is in this year!

Glittery and gold

 Sisters? Cousins? Strangers? Friends?

Purple Mirrored Tile

Travelling Installation Roster on the window of the Soho store

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