Uniqlo's UT mobile pop up in Soho
Resembling a cross between an idling container truck and a wandering Winnebago, Uniqlo's trunkload of tees tempt passersby to stop inside. UT's newest men's and women's tee styles hang under a bevvy of colorful Uniqlo ads. With the tap of a smartphone, visitors can download an ap and create photos and videos of themselves wearing UT styles to share socially. Have you spotted this mobile pop-up?
Inside the UT Mobile Pop-Up