About 60 years ago, Gaby Aghion was the first to describe her garments as "luxury prêt-à-porter," coining the term "ready-to wear" with her feminine, off-the-shelf silhouettes under the brand Chloé. To celebrate 6 decades of the historic fashion house, Barney's enlisted the expertise of Bob Recine. The result? 5 windows of artistic installations carrying the theme "hair" to new lengths. Keep your eyes peeled for color, texture and a re-emergence of vintage clothing by Karl Lagerfeld.
Chloe's aesthetic and design team has seen quite a few changes over the last few years. From its non-traditional beginnings being shown at Café de Flore and Brasserie Lipp under the helm of Gaby Aghion, the brand then adopted Karl Lagerfeld and his penchant for edginess and entertainment. 27 years later, Stella McCartney brought to Chloé her enthusiasm for both expert tailoring and pop art. McCartney's horses remain an iconic distinction of the brand still. Recently, Hannah McGibbon, Phoebe Philo and currently, Clare Waight Keller, each leave their imprints on the Chloé legacy and continue the tradition of clean lines, energetic youth and a spirit of freedom.
Starting at the end of last year, Chloé's sixth decade celebration began with an involved ad campaign, The Alphabet. 26 short films--one modeled after each letter, inspired by Gaby Aghion's naming convention for her collections--were released piecemeal. Complementing the parties and an exhibit in Paris, Barney's recently launched The Heritage Collection--re-releases of popular Chloé styles.
Close-up of a mannequin with braided hair, Celebrating 60 Years of Chloé at Barney's at 60th St. and Madison Ave.
The Windows are quite the grand anniversary tribute to the heavily favored fashion house. The bold translation of "hair into something that has nothing to do with hair" by Bob Recine, is phenomenal. Who would have thought thin streams of running water, barrels-full of recycled instruments or a window full of dynamically arranged colored blocks could present such a euphamistic representation of hair?! Which 'do best suits you?