One of 130 durability test at the Victorinox INOX watch launch
A collective gasp echoes through the 13,600 square foot event space as a bright red firetruck rolls over a shiny silver watch, leaving it unscathed. The 40-ton FDNY truck, a carafe of boiling water and a high-impact sand-blaster are no match for I.N.O.X, the new watch collection by Swiss brand Victorinox. Surrounded by secret testing stations, scores of firefighters and press, and a live band, Charles Elsner, CEO of Swiss Army brands and Rene Stuz, CEO and President of North America brands, introduce the "quintessence of Victorinox expertise" [source] Wednesday evening.
