#ELEVATESUMMER WITH EVERLANE at SHOE PARK

Everlane's Shoe Park, a 10-day pop up in Soho featuring #ElevateSummer shoes and sandals

Shoes off. Try On. Fall in Love. Walk Out. The rules are rudimentary at Everlane's makeshift 'stomping ground' (some may opt to purchase and "Bring Home" their favorites as a last action). Over 10 days (from May 13-22nd), Everlane invites the public to partake in Shoe Park-- an interactive pop-up designed by London-based Robert Storey. Complementing minimalist shoe design, the Storey Studios team instills an equally unassuming 'play' theme through "sculptural installations that both display and engage" [source]. Keep reading for a look inside...

EXCLUSIVELY EVERLANE

Everlane promotes radical transparency in its 2 week pop-up. Everything inside contains a breakdown of elements and cost!

There's a fine line between partial truths and complete nonchalance when it comes to corporate responsibility in the fashion industry. Self-disclosure is a touchy topic; pique public interest beyond the "Made in [insert country here]" label and customers may become dissuaded by the hefty profit margin or questionable ethics over waste and wages. Fortunately for many brands, the average consumer is so far removed from the production process that the normalcy of what caused the catastrophe in Bangladesh or the child labor situation in Australia strikes as an unexpected surprise. So why is internet retailer Everlane taking to the City of New York with a campaign of conscience?