Everlane promotes radical transparency in its 2 week pop-up. Everything inside contains a breakdown of elements and cost!
There's a fine line between partial truths and complete nonchalance when it comes to corporate responsibility in the fashion industry. Self-disclosure is a touchy topic; pique public interest beyond the "Made in [insert country here]" label and customers may become dissuaded by the hefty profit margin or questionable ethics over waste and wages. Fortunately for many brands, the average consumer is so far removed from the production process that the normalcy of what caused the catastrophe in Bangladesh or the child labor situation in Australia strikes as an unexpected surprise. So why is internet retailer Everlane taking to the City of New York with a campaign of conscience?
