Stylecurated: #CREATEGOOD : A POP UP EXPERIENCE OF ALL THINGS GOOD

#CreateGood Simply with Erin Loechner at Brit + Co's #CreateGood popup at 427 Broadway

Popping up at American Apparel's former Soho outpost, all things Good aggregate at Brit + Co's temporary teaser. Over the course of 5 days, the lifestyle website brings some San Francisco sunshine to NYC with fun and festivities emphasizing the Good that women can incorporate in their lives--from good food to good style to good work and everything in between. Continuing the trend of militant millennial marketing, Brit + Co's colorful, hands-on, instal-worthy microcosm re-introduces brands to a newly interested audience. #CreateGood is free and open to the public from 11AM to 4PM daily; ticketed events, talks and workshops are scheduled each evening. Keep reading for a look inside...

BonApetit's Senior Food Editor Claire Saffitz talks about how to #CreateGood Basically for simply amazing and healthy food

Adorning an impressive roster of VIP panelists and guest speakers is Randi Zuckerberg, Sarah Michelle Geller (aka Buffy the Vampire Slayer), Christina Tosi (owner of Momofuku Milk Bar) and others, sharing stories of professional struggles and successes in #CreateGood Business. Jane Lauder, Rebecca Minkoff, Stacy London are on a panel of women in fashion who talk about the industry and their personal stye in #CreateGood Style. Thursday evening, I was graced with the opportunity to sit in on #CreateGood Basically with Claire Saffitz (Senior Food Editor of Bon Apetit magazine) and #CreateGood Simply with Erin Loechner to hear tips and tricks on simpler cooking and smarter living. Stop by the 427 Broadway popup if you happen to be in the area!

"Today's world is complicated. Now, more than ever, women are seeking out supportive communities. To find Inspiration. To be positive. To have a voice. To learn something new. To take action... #Create Good. The experience is a digital, social and experiential conversation leaning in to these needs and empowering women to be their best selves."

-Brit + Co