Entering Chelsea Factory, guests are instantly transported into a world of travel and innovation. The journey begins as you join a line leading to the ticket counter. Along the way, striking blue branded carpet, clocks set to different time zones and sleek black retractable stanchions set the scene for adventure. With a boarding pass and curated booklet in hand, "passengers" venture into the Rimowa SEIT 1898 exhibit, entering a dimly lit space where the magic unfolds. This is where the story of Rimowa's remarkable 125 year journey "SEIT 1898"--since 1989--comes to life. Launching in parallel with NY Fashion Week, Rimowa presents a showcase that pays homage to the profound impact it has had on the "transformation of transport." Keep reading for a look inside...
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