Tub as big as a mini pool in the Lower Lobby of Pirch, Soho
A full chicken roasts atop freshly grilled vegetables in Patio,while warm steam seeps into a corner shower two floors below in Sanctuary. Children wrestle an iPad to alternate operation of 40 different shower heads as newcomers order caffeinated beverages at Bliss. Elevating the try-then-buy experience, luxury home furnishings retailer Pirch opens in Soho this weekend. Dominating the corner of Broome and Lafayette Streets, the new flagship is Pirch's 9th store. Occupying 32,000 square feet of retail opportunity, Pirch NYC features over 30 interactive vignettes. Keep reading for a look inside...
