Lady Lavinia Brennan and Lady Natasha Rufus Isaacs, photo provided by Natasha Rufus Isaacs
The sleek, silky dresses and free flowing femininity of Beulah London exudes innocence, romance and elegance; a far cry from the haunting tales of human trafficking that compelled two British belles to build a humanitarian fashion label. In 2009, Lavania Brennan and Natasha Rufus Isaacs spent time in India working at Atulya, an aftercare home for enslaved and abused women. On return to London, the sights and stories of abuse, human trafficking and organ smuggling prompted Lavinia and Natasha to fuse their flair for fashion and desire to empower wounded women in India. Beulah London was founded on the premise of a 'butterfly effect' where "a small change at one place in a complex system has a large effect elsewhere," ultimately supporting "the journey of each woman out of darkness and despair, into a new life of hope and restoration" [source]. Keep reading for a Q&A with "Lavs" and "Nats" on style, food and their journey to building a benevolent brand...
