Public Factory concept store in Soho, NYC designed by Yazid Aksas and featuring 12 designers in residence
The concept of 'public' conveys acceptance by limiting the air of arrogance that exclusivity afford. This week, the windows of the Soho Grand hotel feature #publicfactory--an innovative concept in co-retailing featuring next-generation brands. Unlike a pop-up, the space is staged for long term partnerships and conducive for building a shared brand and marketing strategy. Having opened late October 2015, 8 Lifestyle designers share a specially designed space in a prime retail location, without the risks of a traditional lease. Something to keep an eye on in 2016!
