Stylecurated: LVMH's LES JOURNEES PARTICULIERES at the SOURCE OF DREAMS

Fresh flowers throughout the store add to the aesthetic and feel of luxury

Inside Tiffany's iconic blue box is undoubtedly something precious. The Landmark on Fifth Avenue offers its own kind of treasure, with unexpected discoveries tucked into every floor. As part of the 2026 edition of LVMH's les Journées Particulieres At the Source of Dreams, I had the rare opportunity to step inside Tiffany & Co's iconic Fifth Avenue flagship for a guided tour that went well beyond the showroom. Keep reading for a look inside...

Breathtaking custom pieces

We began on the ground floor, where the legendary 128-carat Tiffany Diamond takes center stage. On either side, enormous "moving frescos" bring a little magic to the walls, with birds and clouds drifting across the scenes (the trees boast cherry blossoms, snow, lush greenery or multicolor foliage, depending on season!). From there, we made our way up through the building, encountering an impressive collection of art, design and--of course--jewelry--along the way.

Exquisite creations

Works by Jean-Michel Basquiat and Daniel Arsham share space with a portrait of Louis Comfort Tiffany by Spanish painter Joaquín Sorolla y Bastida. One of the more unique pieces was an astronomical clock dating to 1893. My little sidekick called out Architect Peter Marino's ceiling installation. The root-like tendrils of foil pays tribute to Andy Warhol’s Silver Factory. Warhol once illustrated greeting cards for Tiffany & Co.; later on, Marino was commissioned by Warhol to design his studio. A neat bit of creative history hiding in plain sight!

Beautiful mixed media piece

The interior design shifts subtly from floor to floor with the merchandise and the architecture in conversation. Fresh flowers appear throughout, adding a softer touch to all the polished stone, glass and metal. Standalone display cases, rounded and faceted like cut diamonds, repeat a familiar Tiffany motif without feeling overly literal. Sculptural white walls curve like the folds of a wedding dress on the third floor, dedicated to love and engagement. Upstairs, gold-toned walls provide a fitting backdrop for the gold collection. These details could easily be overlooked in a store filled with extraordinary jewels.

More one-off pieces

After several floors of beautifully choreographed interiors, we reached the people and processes behind the jewelry. The highlight of the visit was a rare peek behind the scenes on the seventh floor, home to Tiffany & Co.’s Jewelry and Innovation workshop. Here, the finished fantasy takes shape through technical precision and skilled craftsmanship, as artisans work on custom creations. The workshop produces an average of 100 pieces a month—a remarkable output considering the individuality and attention to detail each piece demands.

Beyond the beautiful storefront and the extraordinary jewelry, I left with a new appreciation for the thought that goes into every part of the Tiffany experience. From the unexpected art and architectural details to the master craftspeople at work upstairs, The Landmark offers many reasons to look beyond the blue box—and a few more to smile while opening one.