Sunday, March 12, 2017


Designs from the Marimekko Archive Collection

True to its core values and joyful spirit, Marimekko re-introduces 5 iconic pieces capturing the powerful lines and bold patterns of the 60s and 70s in its Spring / Summer 2017 Archive collection. Paired with a thought-provoking ad campaign celebrating "women on their own path," Finnish photojournalist Meeri Koutaniemi and artist Paula Vesala present a series of images and personal reflections on courage. This weekend, Marimekko celebrates its Archive collection launch and 100 years of Finnish independence with festivities at its Fifth Ave. flagship. Keep reading for a look inside...

Tasaraita... even stripes for equality

Blogger @forevervanny hosts an in-store celebration with sweet treats and live music by Broadbent Guitar Duo. Alongside elegantly patterned cupcakes and a cotton candy machine, S/S 2017 Archival pieces linger up front; new arrivals in fresh prints are sprinkled throughout the store. Have a look at the latest by Meeri Koutaniemi + Paula Vesala here and here

SS 2017 Archive Collection at the Fifth Ave. flagship

 Hand monogrammed totes

 Let the fun begin!

Unique hanging system displaying the Archive Collection

Paula Vesala + Meeri Koutaniemi in the Korppi silk dress (Tiet print) by Liisa Savant + Katsuji Wakisaka 1974 [source]

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