Friday, March 25, 2016


A look inside the Air Max Vault @Nike SNKR's #AIRMAX Con

With regulatory deadlines in the red, taking time off has been tough lately. This Thursday, seeing that Nike's Air Max Con was open to the public and set at Skylight Clarkson Square, I seize the opportunity to walk down the street for a peek. In honor of the Air Max shoe and in anticipation of Global AirMax Day on March 26th, Nike has set up a 3-day tribute, guaranteed to delight sneaker heads around town. Keep reading to see more... 

Vote to bring back your favorite past model (As of this evening, the elephant print atoms collab had the most votes)

Founded in 1987 by Tinker Hatfield, the Nike Air Max continues to shine in collections of sneakerheads 29 years later. For its self-proclaimed holiday, Nike has transformed the Fashion Week venue into a shrine to 'the shoe,' complete with an Air Max Vault, on-site customization and interactive displays visualizing the past, present and future of Nike's Air Max. After viewing the Vault, guests can vote for their favorite; the style with the most votes will re-release next year. Vote here, before March 25th ends! 


Much of the showcase is dedicated to design. Set against the wavering bass of upbeat jams, Nike's H-T-M designers are showcased; the Nike Air Max LD Zero H by Hiroshi Fujiwara, the Air Max 90 Ultra Superfly T by Tinker Hatfield and the Air Max MP Ultra by Mark Parker are styled in bubbles. Visitors have the opportunity to step into a themed 'pod' and take a selfie or a video with a cool perspective and backdrop. 

A progression towards the more modern silhouettes

Other Masters of Air are on hand or scheduled to make special appearances including Ronnie Fieg, founder of Kith, creative artist Laolu Senbanjo and visual artist Christophe Roberts. Stop by to try your hand at design in the Nike iD Studio, shop the SNKRS Store and watch the NYC premiere of the short film Masters of Air: Vol. 1. Take a stroll through Nike Airmax heritage, design and innovation and walk away with an appreciation for visible air design, sweet treats from Kith and a poster by one of 6 featured street artists.

Nike documentary "Masters of Air, Vol 1" 

Rotating slate of designers on hand to build customized Nikes 

Air to the Throne sculpture by Christophe Roberts, made from Nike Boxes

Celebrating 3 of Nike's design icons

The new Air Max 90 Ultra Superfly T by Tinker Hatfield

Nail Bar by MP Nails with Nike inspired colors/designs

Tribute wall

Air Max Poster, courtesy Nike

The Greedy reminds me of the Sketchers I had, way back when...

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