Sunday, November 9, 2014

TIFFANY T TRAIN @ DIA GALLERY CHELSEA

The Tiffany T Train, parked at DIA Chelsea gallery space

With a cabin full of precious cargo, the Tiffany T train rolls into DIA 545 gallery in Chelsea. A brief weekend stopover unveils the metallic splendor of Tiffany T, the premier compendium of Francesca Amfitheatrof, Tiffany & Co's first female design director. After boarding a full-sized train car, the public can preview the new collection and pretty up in true Tiffany style. Ranging from $350 metal rings to a $20,000 diamond bracelet, the architectural pieces embrace a subtle "T" smothered in rose gold, gold or silver. For purchase is the Tiffany T Square Bracelet; other pieces can be ordered for delivery via iPad. Keep reading for a look inside... 


 This way to the T!

Tiffany's takes New York by crafted transport, paying homage to the Big Apple with its minimalistic modern collection. A DJ incites enthusiasm as guests gravitate towards the selfie station, grab snapshots with the signage or gather around the master engraver. Coincidentally, New York's new Second Avenue subway line is christened the "T" and will appear light blue on the subway grid. The T train will run North to South--inspiring Tiffany's T jewelry line, where the feel of 'uptown boutique' meets 'downtown chic'. Check out the special installation at 545 West 22nd Street November 7-9 between 10AM and 5PM.

 10 minute rule for taking a look and trying on the goods!

 Master engraver on hand to personalize purchases

"For Tiffany T, I was inspired by the Letter T which is Sculptural, Bold and Linked to the architecture of New York."
--Francesca Amfitheatrof, Tiffany & Co. design director

 Tiffany T Scarf Necklace, Wire Bracelet and Wire Ring

 Jewelry galore is displayed on a white rail running down the middle of the train

Silver and shiny-- Tiffany T Wire Ring and Tiffany T Cutout Ring

From the outside, looking in

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