Friday, July 18, 2014


3 Jours bag (croc + Calfskin) and 'Buggy"

A fresh take on old roots, Fendi transforms Wolford's former apartment-style space on the corner of Prince and Greene streets in Soho. Like the fur and leather goods shop opened by Edoardo Fendi and Adele Casagrande in 1925, the 630 square foot #fendisoho is filled with fabulous fur-trimmed furnishings and Fendi exclusives. Opening its doors July 5th, #fendisoho will spend 6 months re-introducing its brand through few-of-a-kind offerings merchandised in thematic spurts. Have a look inside… 

#fendisoho pop-up on the corner of Prince and Greene Streets

Inspired by the idea of an 'urban amusement park,' Fendi targets a younger demographic with a healthy showing of neon signs, colorful leather bags, furry friends and 'vending machine' themed decor. For the month of July, the retailer is featuring mini versions of its iconic Sellina, Pekaboo and 2jours bag styles. Upcoming in September, customers will be privy to a special edition Karl Lagerfeld buggy. Leave a message with your thoughts if you stop by! #fendisohopopup, 122 Greene St., NY, NY

Inside the #fendisoho pop-up

Fur in summer!

Special edition Karl buggy

Vending machine display

Be Baugette (calfhair, fox fur and nappa)

Metallic Peek-a-boo bags 

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