Sara Jessica Parker welcoming guests and encouraging them to shop
Sex and The City star Sarah Jessica Parker cut a pale pink ribbon amidst shrieks of excitement Friday morning, signaling the debut of her SJP shoe line. The signature grosgrain covering the back seam of SJP shoes may one day be synonymous to the red sole on Louboutins. Until then, it affords each customer a piece of Parker's rags to riches story. Growing up in a low-income setting, there was always an ample supply of ribbons (for hair ties); this Parker wanted to carry through to her shoe line. Available exclusively at Nordstrom, the entire collection of SJP shoes, bags and a trench (in 2 colors) is featured in Nordstrom's 3-day West Soho pop-up.
Introducing the Silvia in black ($345) the Jill in pink metallic ($345) the Bobbie in mint ($365)
SJP hugged everyone in line for the 10AM opening
Having previewed images of the SJP shoe collection last month, I was skeptical. I craved something more exotic--more Carrie Bradshaw. I sought a more sophisticated logo. In my mind, the pumps and peep-toe shoes I previewed didn't convey a brand that warranted a $195 to $400 price point. All bias aside, the soft sueded bottoms and the 'Made in Italy' insignia surprise me while experiencing the shoes firsthand Friday morning--the quality isn't bad. And I must say--Sara Jessica Parker represents her brand well. She connects with her shoppers in a way that puts televangelists to shame. It was certainly a moment for the SATC leading lady and I'm curious to see how the line will develop in future seasons. Current season online HERE.
SJP wearing the Anna sandal in coral
The SJP collection includes one style of clutch along with a trench and a variety of shoes
SJP helps one shopper find shoes for his 40something mom
The Bobbie sandal in coral suede
Guests try on shoes in a living room like environment
Beige grograin ribbon on the back of each shoe is Sarah Jessica Parker's signature
Boxes upon boxes of shoes!
Shopper wearing the red Lady Pump and Manhattan Tench in navy