Wednesday, January 15, 2014


Unveiling of 48 haute helmets in the windows of Bloomingdales, Park Ave and 60th St.

Football gets fancy as the countdown to the Superbowl XLVII begins. To set the mood, Bloomingdales teams up with the NFL and CDFA to create a display of 48 haute helmets embellished by fashion's favorite hometown heroes. Fanfare is high as the windows are unveiled Wednesday evening with guest appearances by Jodie + Danielle Snyder of Dannijo, Cynthia Rowley, Stacey Bendet, Alejandro Inglemo and assorted NFL players from the Giants and the Jets. Sponsored by the CDFA, the chic caps are being auctioned off [here] with 100% of the proceeds going to the NFL Foundation.

 48 Helmets for Superbowl 48!

Propped on spinning heads, guests are privy to a 360 degree view of each customized chapeaux along with the designer's bio. Cynthia Rowley's simple white helmet with bunny ears catches compliments while Loomstate's panda head helmet gathers giggles from passersby. DVF's red leopard print and Betsey Johnson's pink florets stand out among a sea of muted colors. My personal favorites are Nicole Miller's black and white striped floral piece and Bloomingdale's black & white checked number with the Empire State Building surrounded by 4 Ladies of Liberty. The helmets will be on display on the Lexington Avenue side of Bloomingdale's 1000 3rd Ave. flagship until February 4th. View all the helmets [here]--which is your favorite?  

Toms, Eugina Kim and Fenton Fallon are front and center--Can you guess whose is which?

Couture creations by Vince Camuto and Michael Bastian

 Pam & Gela's helmet sports a shock of yellow 

Badgley Mischka helmet with lace and beading

Facing forward--with a pop of color by Betsey Johnson (pink helmet)

That's one big Panda head (by Loomstate)!

L to R : Rogan's silver block head, Bloomingdales black & white checkered helmet w/NYC monuments, Todd Snyder's felted helmet

Bloomingdale's helmet

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