Monday, October 28, 2013


MM LaFleur Pop-up in Soho

Class, competence and coffee (substitute with tea or green juice as desired) are three imperatives for conquering the corporate lanscape. Likewise, sophisticated style has a way of conjuring up the compliments and confidence that become a realistic measure of success. To help add clout to your corporate casual collection, NY-based internet retailer MM LaFleur has set up camp at 91 Grand Street, until November 4. A new name in corporate/corporate casual clothing, MM LaFleur enters the market offering a hybrid of Barney's quality and Zara's price-point. Showcasing sassy silhouettes of stylish workwear for the "purposeful woman," the pop-up invites shoppers to don MM La Fleur dresses and wave goodbye to dry cleaning bills and ill fitting clothes. 

MM La Fleur's cofounder/webmaster Narie Foster and CEO, Sarah LaFleur

Turning dreams into a tangible perfection, CEO Sarah LaFleur and co-founder Narie Foster reconnected years after having worked together at a private equity firm. The duo recruited Miyako Nakamura, former lead designer at Zac Posen for her technical design expertise and MM LaFleur was born. Since that moment, the ladies at MM La Fleur have sought "death to the pantsuit" by creating an assortment of comfortable, well-fitting, boardroom-appropriate dresses with a fashionable flair. 

Inside the pop-up at 91 Grand St.

Following after the e-commerce model of Warby Parker, customers can elect to have 4 dresses shipped directly home for a 7 day trial period. Returns are quick, easy and free--you're charged for what you keep within 7 days. As an added bonus, MM La Fleur dresses are machine washable and customers can rest assured that they are getting the best price and quality as the fabrics are sourced from Italy and the dresses are made in the USA. Stopping by the pop-up on opening day, I'm impressed at the enthusiasm of the MM LaFluer ladies as well as their insight into the people and process behind the production of the product. If you're looking for a businesswear alternative to Theory and JCrew, give this a whirl and let me know what you think in the comments below!

The Lydia dress

Ethical Sourcing-- there's a face connected to every step of the process

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...