MM LaFleur Pop-up in Soho
MM La Fleur's cofounder/webmaster Narie Foster and CEO, Sarah LaFleur
Turning dreams into a tangible perfection, CEO Sarah LaFleur and co-founder Narie Foster reconnected years after having worked together at a private equity firm. The duo recruited Miyako Nakamura, former lead designer at Zac Posen for her technical design expertise and MM LaFleur was born. Since that moment, the ladies at MM La Fleur have sought "death to the pantsuit" by creating an assortment of comfortable, well-fitting, boardroom-appropriate dresses with a fashionable flair.
Inside the pop-up at 91 Grand St.
Following after the e-commerce model of Warby Parker, customers can elect to have 4 dresses shipped directly home for a 7 day trial period. Returns are quick, easy and free--you're charged for what you keep within 7 days. As an added bonus, MM La Fleur dresses are machine washable and customers can rest assured that they are getting the best price and quality as the fabrics are sourced from Italy and the dresses are made in the USA. Stopping by the pop-up on opening day, I'm impressed at the enthusiasm of the MM LaFluer ladies as well as their insight into the people and process behind the production of the product. If you're looking for a businesswear alternative to Theory and JCrew, give this a whirl and let me know what you think in the comments below!
The Lydia dress
Ethical Sourcing-- there's a face connected to every step of the process