Betsey Johnson posing with the fully dressed mannequins upon completing the window
Drippy black paint, frizzy blonde wigs and four fashionable frocks help Betsey Johnson launch her dress collection 3/13/13 in classic Betsey style. The designer broke through signature bright pink wrapping to unveil an all-white window space on the South Side of Macy's Herald Square Wednesday afternoon. From 1PM to 3PM, under watchful eyes and clicking cameras, Betsey Johnson painted the walls, sipped champagne, dressed mannequins and connected with her audience.
Betsey Johnson stopping to speak with behind-the-scenes personnel
Betsey in action, camouflaged by the glare of the midday sun. The neon yellow shoes give her away!
Polka dots, leopard print, flowers and a touch of pink continue to define the BJ product mix. Keeping with the fun and flirty silhouettes synonymous with her namesake line, Betsey's new, lower-priced department store debut boasts similarly fancy frocks with a more commercialized fit. "It's not so Betsey, Betsey, Betsey, but it still has those elements I love," Johnson told AM NY "It's more sophisticated." Pricing for Betsey's dresses--with names like Hottie Dottie and Oopsie Daisy--runs between $90 and $250 and are available at Macy's, Nordstrom's and other fine retailers.
Two looks from [image credit: Betsey Johnson Facebook]