Showing posts with label museo gucci. Show all posts
Showing posts with label museo gucci. Show all posts

Monday, April 13, 2015

FOREVER NOW @ GUCCI MUSEO, FLORENCE, ITALY

Visit to the Gucci Museo in Florence, Italy 

Once upon a rags-to-riches experience, Guccio Gucci built a leatherworking business and transformed it into an empire with paramount recognition and multi-million dollar earnings. A trademark of Italian luxury, Gucci and its interlocking G's--the initials of its founder--reached a milestone anniversary in 2011. To commemorate 90 years of Italian pride, the Gucci Museo was established in Piazza Della Signora in Florence, both as a tribute to Gucci and as a means of interacting with the public. Emphasizing Gucci's philosophy of "Forever Now," the exhibit space articulates the history and evolution of the Gucci brand and its forté of "re-interpreting the creativity of the past as inspiration for future enterprise" [source: Museum brochure]. Though my closet does not contain Gucci, visiting the museum was a definite highlight of my trip to Italy (second, behind gelato and other consumables). Keep reading for more...