GALERIA MELISSA NYC

Galeria Melissa's new Soho NYC Flagship at 500 Broadway, complete with dynamic LED displays

Part boutique, part gallery and fragrantly bubble gum infused, Brazilian shoe brand Melissa re-opens in a larger, more prominent Soho NYC flagship this week. Galeria Melissa NYC--third (behind London and Sao Paulo) in a series of conceptual endeavors by multimedia designer Muti Randolph--is an exponentially impressive display of artistry, mixing digital and physical to create a visually interactive retail masterpiece. Having infused aspects of local (Soho, NYC) and native (Brazil), the symphony of natural and baroque elements marry the many facets of the Melissa motif. Keep reading to have a look inside...

PLASMATIK @ GALERIA MELISSA

Crystalline Pendulum & Crystalline Pyramid by Kirsten Kay Thoen and Photoradio by Sean Augustine March

Shoes, sculpture and spatial enlightenment transform Galeria Melissa, Soho into a "PLASMATIK" paradise. Since Brazilian brand Melissa first hit home with its legendary "jelly shoe" in 1992, coveted collaborations with fashion innovators Vivienne Westwood, Gareth Pugh, Karl Lagerfeld and others have emerged, naturally blurring the line between fashion and art. Through concept spaces in Sao Paulo, NYC and London, Galeria Melissa showcases the artistic vision and inspiration of distinguished artists along with rotating influencers on the Melissa brand. This winter in NYC, Melissa shoes share the spotlight with five local artists in an installation curated by Natalie Kates Projects. Keep reading for a closer look.