Indoor Pool and parade of pooltoys at Matchesfashion.com Pop Up Townhouse #MFxNY
Behind the nondescript art-adorned entrance at 214 Lafayette St, five floors of frivolous fashion reinforce that every so often, expense encourages exquisite elegance. The bold palette and geometric graphic of James Reka's Home mural invite Manhattenites inside Soho's WOM Townhouse to partake in MatchesFashion's first stateside popup this weekend. As the site's second largest and fastest growing market (behind the UK), founders Tom and Ruth Chapman clamor to connect with US clientele. Tom Chapman notes,"...it's all about how we make the physical more digital and the digital more physical." Keep reading for a look inside...
