You know the shoes. You know the athletes. You know the swoosh.
But what happens when Nike opens its archives and gives you a peek behind the curtain?
That access is what makes Nike: Form Follows Motion at the Museum of Arts and Design (MAD) so compelling. For the first time, Nike has opened its "DNA" (Dept of Nike Archives) to help shape an exhibition--offering a rare look at the ideas, experiments and collaborations behind the brand, rather than another showcase of iconic sneakers or a retrospective of sneaker trends. From design and innovation to athlete partnerships and Nike's deep connection to community and culture, the exhibit traces the thinking behind the products we think we already know. Keep reading for a look inside...


