Be Brasil Welcome Signage
Strolling through Soho on a sunny Sunday afternoon, my honey and I stop by the Be Brasil pop-up. Samples of açai smoothie, coconut water and savory toasts greet guests as an interactive experience begins. Formerly the site of Tommy Hilfiger's Soho flagship, ApexBrasil has transformed the 11,000 square foot space at the corner of style and sophistication into a diorama of Brazil-themed fashion, innovation and culture. The weeklong festival is free and open to the public from October 15-22. Keep reading to have a peek at what's inside!
